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Digital Media Analytics: Final Assessment Course

Digital Media Analytics: Final Assessment Course


To be offered a place on this final assessment course, you must have upgraded on, and successfully completed the six courses in the Purdue University Digital Media Analytics program. This assessment course will enable you to synthesise and apply the knowledge you have gained throughout the program

About the assessment course

In this two week course, you will demonstrate your understanding of how the trifecta of owned, earned, and paid social media can be used to develop actionable insights and to generate business intelligence. You will work on final assessments that will test the knowledge and skills you have gained throughout the prior courses in the program to analyse the possibilities, constraints, and opportunities for using data from social media.

By accepting this offer and purchasing this final assessment course, FutureLearn will share your email address with the Purdue University. You will also be required to verify your ID.

ID verification is where we match your ID with an image of you, to verify it’s you learning with FutureLearn. This way you can earn credit from universities and build trust in your Certificates of Achievement. A successful verification will result in the ID verified badge being shown on your physical and digital Certificates of Achievement, and on your profile page. See our FAQ page for more details.

Your data will also be stored and handled by Shopify and will be subject to their Privacy Policy.

If you go on to apply to the Graduate School at Purdue and want to claim your 3 credit hours towards the Masters of Professional Communication, you agree to FutureLearn sharing your information, including your name and program assessment score, with Purdue to confirm your completion of the Digital Media Analytics program.