To be offered a place on this final assessment course, you must have upgraded on, and successfully completed the six courses in the Purdue University Digital Media Analytics program. This assessment course will enable you to synthesise and apply the knowledge you have gained throughout the program
About the assessment course
In this two week course, you will demonstrate your understanding of how the trifecta of owned, earned, and paid social media can be used to develop actionable insights and to generate business intelligence. You will work on final assessments that will test the knowledge and skills you have gained throughout the prior courses in the program to analyse the possibilities, constraints, and opportunities for using data from social media.
By accepting this offer and purchasing this final assessment course, FutureLearn will share your email address with the Purdue University. You will also be required to verify your ID.
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